ENTRE Institute | Remote

Marketing Operations Manager/Marketing Operation Lead/Marketing Technology Lead

09/2022 - Present

• Generated $800k in 1 week via my proven product launch/promo strategy

• Launched 53 winning conversion rate optimizations with an average improvement of 39.4% in 1 year by streamlining conversion rate optimization operations

• Grew an engaged email audience from 0 to 270k+ leads using value driven content. This audience was responsible for 90% of our promo revenue

• Built out, lead and deployed the operations for the 1st marketing operations team consisting of 1 CRO specialist, 1 funnel builder and 1 email marketing specialist. This team was integral in generating revenue through successful promos/product launches as well as a highly effective optimization program

• Increased email revenue 116% from $101k/week to $220k/week through optimization and split testing

• Accelerated marketing development project timelines by 400%, utilizing my computer science background to write detailed and easy to understand tickets for developers, resulting in projects that used to take a month, taking less than a week

• Reduced cost per acquisition from $720 to $350 translating to $13.5M in yearly savings while maintaining the same amount of daily lead flow, all done through conversion rate optimization

• 10x'ed email sales volume from 1 sale a day to 10 by performing a deep audit, turning off unnecessary automations and branding emails.

MaxRev | Remote

Conversion Rate Optimization Consultant

02/2023 - Present

• Diagnose and prescribe funnel optimizations to our clients that have resulted in 80, 117 and 200% increases in their funnels conversion rates

Millionaire Publishing/Stockstotrade | Austin, TX

Digital Marketing Strategist/Social Media Manager/Multi-Media Production Specialist

11/2020 - 05/2022

• Increased new front-end customers from 0 to 200 per day by spearheading the framework and startup of the company's acquisition department and external media campaigns

• Co-managed an acquisition budget of $750k/month with 143% ROAS by working strategically with various media partners to ensure the health and effectiveness of external paid media campaigns through analysis of key metrics such as CTR, CVR, AOV, LTV and CPA

• Achieved high impact CVR optimizations of 29, 53 and up to 101% improvements shifting external campaigns from red to black, leading optimization/production efforts for front-end product funnels

• Produced $1M in yearly revenue by inventing a strategy to generate application sales leads that converted 5x higher than average and scaling it to 300 leads per month

• Developed a $100k/month pop up strategy facilitating the building of hotlist product launches and front-end lead-gen promos

• Established the company's 1st social media department, developing key structural pieces including a monetization schedule, content calendar, creative production SOPs and building a team that could effectively execute them

• Lead a team of 4 using the roadmap I created from $0 to $30k/month all while significantly growing following by 10%, reach by 50% and engagement by 300%

• Trained up the new social media team to effectively hand the reins to a new social media manager as I moved up and took on more responsibility

• Decreased post-production time by 60% by streamlining the graphics markup and editing process bringing lead times down from 1 week to 2 days

• Designed, sourced and built a 1st class podcast/production studio to increase the quality of VSL, webinar and podcast videos driving higher trust, awareness and profits for product launches and social media promotions