Conversion Optimization and Funnel Building

Lead and Purchase Optimization Efforts for Front End Product Funnels

Throughout my career, I have developed a passion and expertise for optimization. I learned early on that this something most companies do not pay enough attention to or don’t know how to do. The truth is A/B or split testing your funnels to improve conversion rates is one of the #1 things you can do to slash advertising costs and dramatically increase your revenue.

This is something my employers at ENTRE Institute learned very quickly. When I first started working there, they knew I had a background in optimization so they asked me to start running their tests for them. So I ran test after test, all their ideas, and they ended up all being losers.

I told them of a simple and easy test that I could run right now that would dramatically increase their funnels conversion rate but they couldn’t believe that something that simple would make a difference so they told me not to run it… I ended up doing it in secret because I was confident in my experience and has run this test across many funnels.

One week later, I showed the owner the results of my test… A doubling of their conversion rate. From that moment on, I was fully put in charge of testing and went on to reduce our cost per acquisition from $720 to $350 translating to $13.5M in yearly savings while maintaining the same amount of daily lead flow, all done through conversion rate optimization.

I was promoted to Marketing Operations Manager, developed a team of people to streamline this process and went on to launch 53 winning conversion rate optimizations with an average improvement of 39.4% in 1 year.

Before this at Millionaire Publishing, I achieved high impact CVR optimizations of 13, 29, 53 and even up to 101% improvements shifting external campaigns from in the red to in the black as well as significantly enhancing already profitable campaigns.

Today, I also work as a CRO consultant at MaxRev and diagnose and prescribe funnel optimizations for our clients that have resulted in 80, 117 and 200% increases in their funnels conversion rates.

Below are some examples of my work and their results…

Optimizations

Email Marketing and Copywriting

Email Promo/Product Launch Strategy

One of the projects I am most proud of pulling off at ENTRE was their first large scale product launch of an AI course. I had experience launching products like this in the past with Millionaire Publishing and knew that ENTRE could benefit from the extra revenue these bring in. Using my proven framework, I laid out the entire go to market strategy for this promo and it ended up generating $800k in 1 week. This was the most successful promo that ENTRE had ever done and even outperformed most promos we ran at Millionaire Publishing.

Email Revenue Optimization

While working at ENTRE I made some significant optizations to their operations that lead to massive increases in revenue generated from email. One example was growing an engaged email audience from 0 to 270k+ leads using value driven content. This audience ended up being responsible for 90% of our AI promo revenue and has formed a hyper engaged base of leads to target for all future promos. I also performed a full audit of their emails when onboarded and made improvements such as cutting back on unnecessary emails and branding them to look more proseffional which lead to a 10x of email sales volume from 1 sale a day to 10 a day. The overall impact Increased email revenue 116% from $101k/week to $220k/week.

Constructed and Optimized Free and Buyer’s Email Gauntlets

During my time at Millionaire Publishing, I constructed, optimized and wrote copy for free and buyer’s gauntlets designed to maximize LTV by converting free leads to buyers and buyers to back end, hight-ticket customers. These gauntlets lead to 30-day LTVs of $100-$130 per buyer and contributed about 20% of our daily front end orders.

Abandon Cart Automations

During my time at Millionaire Publishing I mastered building Abandon Cart ARs improving product CVRs by up to 16.7%. I then applied this knowledge to ENTRE and split tested a new abandon cart against the old, bringing up daily email sales from 10 to 15 a day.

Welcome Series to New Applicants

I built a new, 90 day, email marketing series to replace Easy Pay Direct’s old short term nurture series using Pardot. This new series’ statistics improved upon their old one by up to 455%. Below is a sample of 3 of the emails.

Example Email #1

Example Email #2

Example Email #3

Lead Generation

Sales Application Lead Generation

Produced $1M in yearly revenue by inventing a strategy/offer to generate application sales leads that converted 5x higher than average and scaling it to 300 leads per month.

Offer Example

Pop-Up Lead Generation

Developed a $100k/month pop up strategy facilitating the building of hotlist product launches and front-end, lead-gen promos.

E-Cap Lead Generation

Utilized lead gates on front end campaigns, optimizing to 30% CVR on LPs to ensure ROAS through lifetime value revenue generated in automatic responder email series.

Social Media Management/Promotion

Social Media Promotion and Content Calendar

Established Stockstotrade’s 1st social media department, developing key structural pieces including a monetization schedule, content calendar, creative production SOPs and building a team that could effectively execute them.

Lead a team of 4 using the roadmap I created from $0 to $30k/month revenue all while significantly growing following by 10%, reach by 50% and engagement by 300%.

Trained up the new social media team to effectively hand the reins to a new social media manager as I moved up and took on more responsibility.