Experience
Steven James LeFebvre II
Awards/Certifications
Certified Customer Acquisition Specialist (DigitalMarketer)
Business Unit Peak Performer - Revenue (ENTRE Institute)
Skills
Revenue Generation
Conversion Rate Optimization
Lead Generation/Customer Acquisition
Direct Response Marketing
Leadership
Product Marketing/Promo Strategy
Streamlining/Improving Marketing Operations/Technology
Marketing Technology Management
Development Ticket Creation (I speak developer's language)
Customer Value Journey Building
Funnel Building
Clickfunnels/Go High Level/Word Press
Email Marketing
Pardot/Salesforce/Iterable/Active Campaign/Hubspot
Copy Editing
Creative Pre and Post Production Management
Social Media Management
Asana/Wrike/Basecamp/ClickUp
Microsoft Office/Google Suite
ENTRE Institute | Remote
Marketing Operations Manager/Marketing Operation Lead/Marketing Technology Lead
09/2022 - Present
Generated $800k in 1 week via my proven product launch/promo strategy
Launched 53 winning conversion rate optimizations with an average improvement of 39.4% in 1 year by streamlining conversion rate optimization operations
Grew an engaged email audience from 0 to 270k+ leads using value driven content. This audience was responsible for 90% of our promo revenue
Built out, lead and deployed the operations for the 1st marketing operations team consisting of 1 CRO specialist, 1 funnel builder and 1 email marketing specialist. This team was integral in generating revenue through successful promos/product launches as well as a highly effective optimization program
Increased email revenue 116% from $101k/week to $220k/week through optimization and split testing
Accelerated marketing development project timelines by 400%, utilizing my computer science background to write detailed and easy to understand tickets for developers, resulting in projects that used to take a month, taking less than a week
Reduced cost per acquisition from $720 to $350 translating to $13.5M in yearly savings while maintaining the same amount of daily lead flow, all done through conversion rate optimization
10x'ed email sales volume from 1 sale a day to 10 by performing a deep audit, turning off unnecessary automations and branding emails.
MaxRev | Remote
Conversion Rate Optimization Consultant
02/2023 - Present
Diagnose and prescribe funnel optimizations to our clients that have resulted in 80, 117 and 200% increases in their funnels conversion rates
Millionaire Publishing/Stockstotrade | Austin, TX
Digital Marketing Strategist/Social Media Manager/Multi-Media Production Specialist
11/2020 - 05/2022
Increased new front-end customers from 0 to 200 per day by spearheading the framework and startup of the company's acquisition department and external media campaigns
Co-managed an acquisition budget of $750k/month with 143% ROAS by working strategically with various media partners to ensure the health and effectiveness of external paid media campaigns through analysis of key metrics such as CTR, CVR, AOV, LTV and CPA
Achieved high impact CVR optimizations of 29, 53 and up to 101% improvements shifting external campaigns from red to black, leading optimization/production efforts for front-end product funnels
Produced $1M in yearly revenue by inventing a strategy to generate application sales leads that converted 5x higher than average and scaling it to 300 leads per month
Developed a $100k/month pop up strategy facilitating the building of hotlist product launches and front-end lead-gen promos
Established the company's 1st social media department, developing key structural pieces including a monetization schedule, content calendar, creative production SOPs and building a team that could effectively execute them
Lead a team of 4 using the roadmap I created from $0 to $30k/month all while significantly growing following by 10%, reach by 50% and engagement by 300%
Trained up the new social media team to effectively hand the reins to a new social media manager as I moved up and took on more responsibility
Decreased post-production time by 60% by streamlining the graphics markup and editing process bringing lead times down from 1 week to 2 days
Designed, sourced and built a 1st class podcast/production studio to increase the quality of VSL, webinar and podcast videos driving higher trust, awareness and profits for product launches and social media promotions
Easy Pay Direct | Austin, TX
Marketing Technician
03/2020 - 11/2020
Generated $6.3 million in monthly revenue processing requests using email marketing, social media retargeting and content promotions - preforming campaign tracking and data analysis via Google Analytics, UTMs and Salesforce
Exceeded email marketing goals by over 400% through curated email marketing campaigns in Pardot and Yesware
Build/maintain, manage and improve social media advertising campaigns to funnel leads to the business
Dramatically boosted SEO rankings for the corporate site by creating a 160+ article campaign via keyword research and competitive analysis
WreckMaster Inc. | Lancaster , NY
Video Producer/Production Manager
02/2019 - 03/2020
Managed and directed the production of over 175 videos in an online certification training course for a total of 15 hours of course footage that greatly increased client reach
Generated the company an excess of $150,000/month through the combined sections of this online course available for a total of $1500
Increased conversions and improved customer acquisition through video, audio and graphic editing of the corporate course
Constructed a working production set, incorporating recycled assets, saving the company money and elevating brand materials
NBCUniversal | Washington D.C.
Technical Production Intern
Summer 2019
On one of the nation’s #1 news segments, Nightly News, collaborated with editors and producers on integral media and production strategy
Researched, wrote, pitched and produced a Washington Wonder for an audience of 9.9 million/month on NBC.com
Teamed up with the Capitol Hill, roving camera unit to record and document political testimonies, press conferences, and interviews with senators and representatives of congress that were used on Nightly News
Improved technical support by fixing corrupted videos necessary for Nightly News for the AVID tech and IT teams
Orchestrated the intake and playback recordings of international, live-streamed events to provide Nightly News with current and relevant footage
Strong command of professional-grade camera equipment and production tools including robotic cameras and AVID Media Composer
ThreadingFaith | Baldwinsville, NY + Austin, TX
Founder/Owner & Chief Marketing Officer
10/2019 - Present
Founded a successful, personal, e-commerce business selling faith related clothing aimed at an audience consisting of females age 18 to 32
Exceeded revenue goals by 200% by utilizing targeted, social media advertisements to drive customers acquisition
Generated over 500 sales via an attractive, user-friendly webpage to host our products
Partnered with overseas ODM suppliers/vendors to ensure customer satisfaction through fulfillment
Achieved top 3% in sales for Shopify stores founded in the month of October
Increased customer retention and lifespan through support emails and on-site chat messenger
Education
University at Buffalo - Buffalo, NY
B.A. Media Production & minor in Computer Science